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Sales force automation/Customer relationship market can mean different things to different people. It can range from complete Executive Information Systems that tie all parts of an organization together to upgrading your electric typewriter to a computer and a word processor. Sales automation encompasses all aspects of the sales cycle and offers various tools that make the user more efficient and productive.
Contact Management is the term used to describe many aspects of sales force automation. In a basic sense, contact management takes the simple information about a client or prospect such as name, address, and phone number and stores it electronically for your instant retrieval. Much more information can be captured such as demographics, buying habits, or anything else you would like to record. This information can then be sorted in many different ways instantaneously, and various groups can be selected from the total database for selective mailings, faxes, or even e-mail. This special contact could be for existing clients or special groups of prospects. There are many contact management products available off-the-shelf today, but finding one that has the flexibility and customizability to conform to the needs of your organization requires a lot of evaluation. EAG is familiar with several programs and can help you through the evaluation process and get a solution implemented for you very quickly.
List management is a key area of data management for organizations with dynamic data. As the source data changes, how do you respond to a company's increase or decrease in size, acquisitions, etc? If this information is important to your business, proper list management is key to leveraging that data to its fullest potential. If your organization uses or needs data that is dynamic in nature, contact us, as we can help you maintain that data so it is as current as possible at any given time.
Databases today are very adaptable. This provides you with tremendous power and flexibility. In order to maximize the system’s potential, however, it is essential that substantial planning take place BEFORE installation. It used to be that there were two things in life you couldn’t escape—death and taxes. Now there is a third—planning. The more preplanning you do for your taxes, the more money you save in the end. The same is true for designing a database system. The more planning you do before installing the program, the easier the installation will go and the more productive you will be. Whether you are upgrading from a current database, switching from a different package, or converting from a paper system, you still need to determine how the new database will look and operate. EAG has designed many different database systems. Contact us if you would like assistance in this area.
As powerful and adaptable as today’s database products are, they often need custom modifications to fit a particular environment. EAG has experience in many different types of custom projects and stands ready to help you in this area.
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603-881-5619
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Last modified
August 17, 2005